In 1930, in issue no. 24 of the “BULLETIN INTERNATIONAL DU VIN”, the OIV – then the “International Wine Office”, founded on 29 November 1924 – publishes regulations governing the first O.I.V. Awards.
This is a call for applications, firstly, to write text and captions in French or in one of the languages of the OIV “member” countries, and secondly, to illustrate this “promotional leaflet” in support of wine and its health benefits, entitled: “The Truth about Wine”. Candidates are required to indicate the various virtues of drinking wine from “early childhood”: as a “tonic” or “medicinal vehicle in small doses as prescribed by a doctor”. Then they are to specify that, from the age of 10-12, “moderate doses of wine should form part of main meals”. Finally, they are instructed that, for adults, specifically “healthy individuals ... all the reasons in favour of using this beverage should be emphasised”.